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April 24, 2018
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The Update | April 24, 2018
News from the Industry
Inside Higher Ed,The Tribune of San Luis Obispo, and the Associated Press, among other outlets, reported on the decision by California Polytechnic State University President Jeffrey Armstrong’s decision to suspend all Interfraternity Council (IFC) fraternities and Panhellenic sororities following multiple reports of racially charged incidents on campus.
Syracuse University has suspended engineering fraternity Theta Tau after video footage surfaced that the school chancellor condemned as “extremely racist, anti-Semitic, homophobic, sexist, and hostile to people with disabilities.” Protests by Syracuse students Wednesday night called for administrators to release the videos and hold Greek organizations accountable, reports Time. The university said it has launched a formal investigation into the fraternity and considering legal and disciplinary action.
According to ABC News, five Pi Kappa Phi fraternity members entered guilty pleas on Monday in connection with the November hazing death of 20-year-old Florida State University student, Andrew Coffey. The men will be on probation for the next two years, which requires them to attend anti-hazing classes, write an apology letter to the Coffey family and speak about hazing when asked to do so. They must also abstain from alcohol and submit to random drug tests.
Denim Day 2018
International Denim Day is tomorrow, April 25. We invite you to join the fight against rape culture by wearing denim and sharing a photo on social media using the hashtags #DenimDay2018 and #EndRapeCulture. Let’s show our support for survivors of sexual assault and send the message that there is never an excuse for sexual violence. This event is hosted by an organization called Peace Over Violence. Please tag Kappa Alpha Theta in your photos.
New Theta Website Coming in May!
As we prepare to celebrate Theta’s 150th year in 2020, it seems like the perfect time to update our brand design and website. This May, we’ll launch a site that is visually appealing (reflecting our new logo) and easy to navigate. A few updated features include:
- One website that includes the Fraternity, Theta Foundation, and Fraternity Housing Corporation (FHC),
- Member testimonials of why Theta is important to them sprinkled throughout the site,
- New colors to complement Theta’s black and gold, and
- Design elements that reflect the updated brand.
Also, coming in early 2019, a new Member Portal and Officer Portal (OP) will not only reflect the new design but will be personalized to the information you need and want. By updating fonts, the color palette, and introducing some new design elements, we plan to provide all college and alumnae chapters with resources that will make their marketing efforts easier to execute and more aligned with the overall Theta brand. Those resources will be available in the coming months.
Last but not least, during Grand Convention 2018, we’ll be unveiling a new brand campaign that truly encompasses the Theta experience. In the coming months. we’ll be working on how the new campaign will be integrated into brand messaging related to chapter recruitment and special awareness efforts. If you have any questions regarding new marketing efforts, contact marketing@kappaalphatheta.org and watch Theta’s social media channels mid-May for the unveiling!
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