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May 14, 2019
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The Update | May 14, 2019
Industry Update Provided by NPC
Fraternities and sororities will no longer be allowed on Swarthmore College’s campus following an announcement from President Valerie Smith on Friday. The announcement follows the release of documents from a fraternity that contained racist, sexist and homophobic language. Swarthmore’s two fraternities have already disbanded. Kappa Alpha Theta is the only sorority on campus. This developing story received broad coverage, including in CNN, Huffington Post, Bustle, and The Hill.
A student from Texas Tech who was thought to be a member of Zeta Tau Alpha recently shared a Snapchat video in which she and other women make racist comments, KCBD reported. Zeta Tau Alpha’s Texas Tech chapter responded to the incident saying, “The women of Gamma Tau Chapter of Zeta Tau Alpha at Texas Tech University are greatly troubled by the racism recently displayed on social media by one of our members,” in a tweet. “This sisterhood welcomes members of all races, religions and creeds, and does not tolerate discrimination or threats of any kind.”
Grand Council Action
At its meeting Friday, Grand Council took the following action:
- Amended Article I, Section 6, A of the Fraternity Bylaws (voluntary inactivity). Transition plans for implementation this fall will be directed by the director of collegiate services.
- Considered three membership terminations.
Theta Takes Home Two First-Place Awards at FCA 2019
We’re thrilled to share that Theta’s marketing and communications efforts were recognized with TWO first-place awards at the 2019 Fraternity Communications Association Annual Conference! This annual awards celebration honors outstanding communications work in the fraternity and sorority community, and the competition is intense. With 54 member organizations compiling more than 800 award submissions for 25 categories, it’s a huge honor for Theta to take home two first-place awards. FCA’s judges, a team composed of dozens of veteran marketing industry professionals, awarded Theta “Best Inter/National Website” for kappaalphatheta.org and “Excellence in Digital Integrated Marketing” for the Women Supporting Women campaign.
Regarding the Women Supporting Women campaign, the judge commented, “This was a well-executed campaign from strategy down to design communication. I enjoyed the honest and strategic design and felt the authentic spirit of the campaign. Showcasing real women with personas to connect to was a nice touch. It shows they understand there are all types of personalities within their community, and they tried to connect to as many of them as possible. The sense of inclusion and ‘women supporting women’ really comes through. Well done."
And regarding the website, they said, “Very, very nice. Feels very ‘today’ as far as design, messaging, use of video, clean animated headlines populating on interior pages and works nicely on mobile devices. I feel the brand they are portraying. Lots of very good choices here."
Congratulations to the Marcomm team and our entire staff for the hard work, creativity, and collaboration that went into this accomplishment.
Workforce Contact Update
Alumnae District Director Barbara Ennis will be away from her Alumnae District I desk from May 19 through June 5. During her absence, contact Director of Alumnae Engagement Liz Drake with any questions about Alumnae District I.
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